Amperity Brand Refresh
Refreshing Amperity visual language used across social, web, resource, event, guides. Turning complex CDP concepts into playful analogy.
Saas
Designing a system that explains more with less, and to humans
Customer Data Platform concepts are often technical and hard to understand at a glance. Amperity’s existing visuals are too complex and outdated, so this refresh begins with a brand audit, and goal of preserving typography and color system, while upgrading design language throughout all touchpoints.
Designing a system that explains more with less, and to humans
Customer Data Platform concepts are often technical and hard to understand at a glance. Amperity’s existing visuals are too complex and outdated, so this refresh begins with a brand audit, and goal of preserving typography and color system, while upgrading design language throughout all touchpoints.
Designing a system that explains more with less, and to humans
Customer Data Platform concepts are often technical and hard to understand at a glance. Amperity’s existing visuals are too complex and outdated, so this refresh begins with a brand audit, and goal of preserving typography and color system, while upgrading design language throughout all touchpoints.
Turning technical blogs into visual with clarity.
An illustration system designed to make technical blogs approachable through simple visual metaphors.
Turning technical blogs into visual with clarity.
An illustration system designed to make technical blogs approachable through simple visual metaphors.
Turning technical blogs into visual with clarity.
An illustration system designed to make technical blogs approachable through simple visual metaphors.
Amperity’s tone should feel positive, clear, and inspiring. The visuals focus on how connected customer data can create more relevant, seamless, and meaningful experiences for people.
A compass can signal direction, discovery, guidance, or finding the next move.
Before
Expanding system across long form contents
The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.
Expanding system across long form contents
The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.
Expanding system across long form contents
The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.
Fun internal side projects!
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Fun internal side projects!
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Fun internal side projects!
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
