Amperity Brand Refresh

Refreshing Amperity visual language used across social, web, resource, event, guides. Turning complex CDP concepts into playful analogy.

Saas

Hand holding phone with saving goal app interface. Financial planning concept.
Hand holding phone with saving goal app interface. Financial planning concept.
Industry

Saas, AI, Tech

deliverables

Illustration, Editorial System, Data Viz, Iconography, Product Features

Role

Visual Design Lead

Timeline

2026

Industry

Saas, AI, Tech

Role

Visual Design Lead

deliverables

Illustration, Editorial System, Data Viz, Iconography, Product Features

Timeline

2026

Customer Data Platform are often technical and hard to digest. We started with an audit on what's working what's not.


With a goal of preserving typography and color system, we hope to upgrade the design language throughout all touchpoints.

Customer Data Platform are often technical and hard to digest. We started with an audit on what's working what's not.


With a goal of preserving typography and color system, we hope to upgrade the design language throughout all touchpoints.

Customer Data Platform are often technical and hard to digest. We started with an audit on what's working what's not.


With a goal of preserving typography and color system, we hope to upgrade the design language throughout all touchpoints.

Technical blog imagery with metaphor and analogy

Looking at the wide theme our resource page has, this illustration system is highly reusable to fit all kind of genre with abstract concepts.

Technical blog imagery with metaphor and analogy

Looking at the wide theme our resource page has, this illustration system is highly reusable to fit all kind of genre with abstract concepts.

Technical blog imagery with metaphor and analogy

Looking at the wide theme our resource page has, this illustration system is highly reusable to fit all kind of genre with abstract concepts.

Amperity’s tone should feel positive, clear, and inspiring. The visuals focus on how connected customer data can create more relevant, seamless, and meaningful experiences for people.

A compass can signal direction, discovery, guidance, or finding the next move.

Before and After

Webinar Template Refresh

Our webinar promos looked different on every channel and took too long to make. I led a refresh that turned them into one modular Figma system covering social, email, web heroes, ads, video thumbnails and blog recaps, with versions for one, two or three speakers.

Webinar Template Refresh

Our webinar promos looked different on every channel and took too long to make. I led a refresh that turned them into one modular Figma system covering social, email, web heroes, ads, video thumbnails and blog recaps, with versions for one, two or three speakers.

Webinar Template Refresh

Our webinar promos looked different on every channel and took too long to make. I led a refresh that turned them into one modular Figma system covering social, email, web heroes, ads, video thumbnails and blog recaps, with versions for one, two or three speakers.

Expanding system across long form contents

The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.

Expanding system across long form contents

The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.

Expanding system across long form contents

The same illustration language was extended to guides, one-pagers, ebooks, landing pages, social campaigns, event collateral, and sales enablement materials—creating a cohesive brand experience while making complex CDP concepts approachable.

Company Branding Projects

From Amperitys refreshed company value to hosting 10 year kickoff events, I led the projects in presenting the brand in physical and digital spaces making sure we are always on a cutting edge position

Company Branding Projects

From Amperitys refreshed company value to hosting 10 year kickoff events, I led the projects in presenting the brand in physical and digital spaces making sure we are always on a cutting edge position

Company Branding Projects

From Amperitys refreshed company value to hosting 10 year kickoff events, I led the projects in presenting the brand in physical and digital spaces making sure we are always on a cutting edge position