IKEA x Animal Crossing Catalog
To mark IKEA's print catalogue retirement, we recreated its spreads inside Animal Crossing—translating the brand's visual language for a playful, digital-first audience.
Advertising
How IKEA Turned a Discontinued Catalog Into an Animal Crossing Takeover
When IKEA discontinued its beloved 70-year-old print catalog, the challenge was clear: move shoppers into a digital world without losing the cozy, tactile joy of flipping through pages. The answer arrived from an unexpected place.
How IKEA Turned a Discontinued Catalog Into an Animal Crossing Takeover
When IKEA discontinued its beloved 70-year-old print catalog, the challenge was clear: move shoppers into a digital world without losing the cozy, tactile joy of flipping through pages. The answer arrived from an unexpected place.
How IKEA Turned a Discontinued Catalog Into an Animal Crossing Takeover
When IKEA discontinued its beloved 70-year-old print catalog, the challenge was clear: move shoppers into a digital world without losing the cozy, tactile joy of flipping through pages. The answer arrived from an unexpected place.
The COVID lockdown
It was 2020, the world was locked down, and millions of people were pouring their pandemic hours into Animal Crossing: New Horizons — so IKEA met them there, turning a moment of loss into a playful digital reinvention.
The COVID lockdown
It was 2020, the world was locked down, and millions of people were pouring their pandemic hours into Animal Crossing: New Horizons — so IKEA met them there, turning a moment of loss into a playful digital reinvention.
The COVID lockdown
It was 2020, the world was locked down, and millions of people were pouring their pandemic hours into Animal Crossing: New Horizons — so IKEA met them there, turning a moment of loss into a playful digital reinvention.
1M
click-throughs to the digital catalog in just the first 24 hours.
30 countries
of media and press exposure
$0
spent on traditional media
0
click-throughs to the digital catalog in just the first 24 hours.
30 countries
of media and press exposure
$0
spent on traditional media
1M
click-throughs to the digital catalog in just the first 24 hours.
30 countries
of media and press exposure
$0
spent on traditional media
IKEA catalog Side-by-side with New Horizons virtual rooms
Hover to see before & after!
IKEA catalog Side-by-side with New Horizons virtual rooms
Hover to see before & after!
IKEA catalog Side-by-side with New Horizons virtual rooms
Hover to see before & after!
Awards received
Awards received
Awards received