Behavioral Learning Visual System
Noom is a health and wellness brand focused on helping individuals build sustainable habits through personalized weight loss and lifestyle change.
Visual Design
Loss weight with psychology
Noom uses science and personalization to help you lose weight and keep it off for good. We’ll help you better understand your relationship with food, how to be more mindful of your habits, and give you the knowledge and support you need for long-lasting change.
Loss weight with psychology
Noom uses science and personalization to help you lose weight and keep it off for good. We’ll help you better understand your relationship with food, how to be more mindful of your habits, and give you the knowledge and support you need for long-lasting change.
Loss weight with psychology
Noom uses science and personalization to help you lose weight and keep it off for good. We’ll help you better understand your relationship with food, how to be more mindful of your habits, and give you the knowledge and support you need for long-lasting change.
Translating clinical and behavioral health in digestive courses
At Noom, I launched a library of 200+ illustrations, icons, and infographics that translated dense clinical and behavioral-health content into visuals people could actually connect with. The work centered on making complex health concepts feel approachable and human — without sacrificing the accuracy required in a regulated health space.
Translating clinical and behavioral health in digestive courses
At Noom, I launched a library of 200+ illustrations, icons, and infographics that translated dense clinical and behavioral-health content into visuals people could actually connect with. The work centered on making complex health concepts feel approachable and human — without sacrificing the accuracy required in a regulated health space.
Translating clinical and behavioral health in digestive courses
At Noom, I launched a library of 200+ illustrations, icons, and infographics that translated dense clinical and behavioral-health content into visuals people could actually connect with. The work centered on making complex health concepts feel approachable and human — without sacrificing the accuracy required in a regulated health space.
Visualizing Health and Lifestyle
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Visualizing Health and Lifestyle
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Visualizing Health and Lifestyle
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Visualizing Psychology
"I should..." decision tree, Reward loop, Motivation graph, Habits, Mood fluctuations
Visualizing Psychology
"I should..." decision tree, Reward loop, Motivation graph, Habits, Mood fluctuations
Visualizing Psychology
"I should..." decision tree, Reward loop, Motivation graph, Habits, Mood fluctuations
Menopause
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Menopause
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Menopause
lorem ipsum dolor sit amet consectetur adipiscing elit pariatur qui dignissimos in esse harum pariatur id quod eiusmod est eos qui eu vero cupiditate id tempore deleniti sunt vel quidem laborum in incididunt est in iusto et molestias ullamco eum eiusmod aut et deserunt repellendus ex cumque consequat placeat commodo
Metaphoric Collage
Based off Noom's existing collage library, I extended the system through a surreal, editorial-illustration metaphor, moving away from diet-culture visual clichés, toward something more emotionally resonant and aspirational.
Metaphoric Collage
Based off Noom's existing collage library, I extended the system through a surreal, editorial-illustration metaphor, moving away from diet-culture visual clichés, toward something more emotionally resonant and aspirational.
Metaphoric Collage
Based off Noom's existing collage library, I extended the system through a surreal, editorial-illustration metaphor, moving away from diet-culture visual clichés, toward something more emotionally resonant and aspirational.
Organic Socials
Noom's top funnel instagram post translate Noom's behavior-change methodology into a scannable, shareable format, driving saves, shares, and top-of-funnel awareness while reinforcing Noom's core coaching philosophy of small, sustainable habits.
Organic Socials
Noom's top funnel instagram post translate Noom's behavior-change methodology into a scannable, shareable format, driving saves, shares, and top-of-funnel awareness while reinforcing Noom's core coaching philosophy of small, sustainable habits.
Organic Socials
Noom's top funnel instagram post translate Noom's behavior-change methodology into a scannable, shareable format, driving saves, shares, and top-of-funnel awareness while reinforcing Noom's core coaching philosophy of small, sustainable habits.
