Pér - Every customer wants to be known

Pér is Amperity AI teammate that turns trusted customer data into insight, recommendations, and action.

Product

Industry

Tech, AI, Saas

deliverables

Visual System, UI Library

Role

Brand designer

Timeline

2026 (Ongoing)

Industry

Tech, AI, Saas

Role

Brand designer

deliverables

Visual System, UI Library

Timeline

2026 (Ongoing)

Pér brings Amperity’s customer context into the flow, helping people move from questions to actions.

people are use to get their answers from agents immediatey, Pér exist to match this mental model, with the technology and identity resolution skills from Amperity, Pér cuts through the analysis and brings revenue-driving opportunities directly to people responsible for customers.

Pér brings Amperity’s customer context into the flow, helping people move from questions to actions.

people are use to get their answers from agents immediatey, Pér exist to match this mental model, with the technology and identity resolution skills from Amperity, Pér cuts through the analysis and brings revenue-driving opportunities directly to people responsible for customers.

Pér brings Amperity’s customer context into the flow, helping people move from questions to actions.

people are use to get their answers from agents immediatey, Pér exist to match this mental model, with the technology and identity resolution skills from Amperity, Pér cuts through the analysis and brings revenue-driving opportunities directly to people responsible for customers.

Pér should feel less like another AI assistant and more like a teammate built around the data a business already has

Its differentiation comes from combining resolved identity, current signals, business logic, and governance so its recommendations are grounded in real customer understanding rather than generic model intelligence.

Pér should feel less like another AI assistant and more like a teammate built around the data a business already has

Its differentiation comes from combining resolved identity, current signals, business logic, and governance so its recommendations are grounded in real customer understanding rather than generic model intelligence.

Pér should feel less like another AI assistant and more like a teammate built around the data a business already has

Its differentiation comes from combining resolved identity, current signals, business logic, and governance so its recommendations are grounded in real customer understanding rather than generic model intelligence.

The design system

I collaborated with our brand design lead on developing Pér brand identity starting from logo and typography and color scheme.

In the meantime I am collaborating with product and engineer team as UI design lead on the core UI library that expand the brand identity into product language.

The design system

I collaborated with our brand design lead on developing Pér brand identity starting from logo and typography and color scheme.

In the meantime I am collaborating with product and engineer team as UI design lead on the core UI library that expand the brand identity into product language.

The design system

I collaborated with our brand design lead on developing Pér brand identity starting from logo and typography and color scheme.

In the meantime I am collaborating with product and engineer team as UI design lead on the core UI library that expand the brand identity into product language.

Building an AI friendly module library (WIP)

This system goal is to reduce the uncertainty in AI iterations. The reusable components, layout rules, type style pairing give ClaudeDesign a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

Building an AI friendly module library (WIP)

This system goal is to reduce the uncertainty in AI iterations. The reusable components, layout rules, type style pairing give ClaudeDesign a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

Building an AI friendly module library (WIP)

This system goal is to reduce the uncertainty in AI iterations. The reusable components, layout rules, type style pairing give ClaudeDesign a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

In real practice, Customer Success Team can turn recurring customer needs into something tangible that Product can evaluate, designers and engineers can focus on higher-level UX, strategy, and production quality rather than repetitive assembly.

The key user flow is where you can see Pér turns messy data into action items, it flags what needs attention, shows the "why" behind it by connecting the dots between signals, and gives a clear recommendation for what to do next.

What's next for Pér brand marketing?

Campaign/Promo: Launch campaign and social ads as top funnel brand awareness, starting with what is Pér, and how its going to make peoples life easier.

Digital Marketing: Build landing page, tell more story and capabilities about what Pér does and how it's combined with Amperity.

In motion: Translate brand into movement,explainer and demo videos, giving the brand a consistent feel in dynamic story.

What's next for Pér brand marketing?

Campaign/Promo: Launch campaign and social ads as top funnel brand awareness, starting with what is Pér, and how its going to make peoples life easier.

Digital Marketing: Build landing page, tell more story and capabilities about what Pér does and how it's combined with Amperity.

In motion: Translate brand into movement,explainer and demo videos, giving the brand a consistent feel in dynamic story.

What's next for Pér brand marketing?

Campaign/Promo: Launch campaign and social ads as top funnel brand awareness, starting with what is Pér, and how its going to make peoples life easier.

Digital Marketing: Build landing page, tell more story and capabilities about what Pér does and how it's combined with Amperity.

In motion: Translate brand into movement,explainer and demo videos, giving the brand a consistent feel in dynamic story.