AI Agent for Customer Data

Brand identity from concepting to launch for Amperity Subbrand Pér - AI Agent for Customer data

Brand Identity

Industry

Tech, AI, Saas

deliverables

Visual System, UI Library, Campaign

Role

Brand designer

Timeline

2026

Industry

Tech, AI, Saas

Role

Brand designer

deliverables

Visual System, UI Library, Campaign

Timeline

2026

Background

Pér started as an idea of subbrand for Amperity's AI agent. It proactively surfaces insights, recommends the next best move for brands to make faster, confident decisions based in accurate customer data.

Starting from concepting, we built Pér's visual identity from the logo, typography, colors and then expand it into a system across the website, campaign, product, slide decks, and OOH.

Background

Pér started as an idea of subbrand for Amperity's AI agent. It proactively surfaces insights, recommends the next best move for brands to make faster, confident decisions based in accurate customer data.

Starting from concepting, we built Pér's visual identity from the logo, typography, colors and then expand it into a system across the website, campaign, product, slide decks, and OOH.

Background

Pér started as an idea of subbrand for Amperity's AI agent. It proactively surfaces insights, recommends the next best move for brands to make faster, confident decisions based in accurate customer data.

Starting from concepting, we built Pér's visual identity from the logo, typography, colors and then expand it into a system across the website, campaign, product, slide decks, and OOH.

Pér means stone/rock in Greek root, we use this metaphor to represent customer data is the solid foundation for business.

A highly reusable pitch deck template that allow sales to tell a compelling narrative about customers market problem, the product solution, and growth potential.

UI System

The Pér brand extending into the app focused improving consistency in automated iterations with Claude. On the reusable components, layout rules, type style pairing give AI a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

UI System

The Pér brand extending into the app focused improving consistency in automated iterations with Claude. On the reusable components, layout rules, type style pairing give AI a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

UI System

The Pér brand extending into the app focused improving consistency in automated iterations with Claude. On the reusable components, layout rules, type style pairing give AI a defined set of building blocks, allowing the product to scale without each new page becoming a new design exercise.

In real practice, Customer Success Team can turn recurring customer needs into something tangible that Product can evaluate, designers and engineers can focus on higher-level UX, strategy, and production quality rather than repetitive assembly

Oct 2026, We unveiled Pér on the Times Square Nasdaq Tower, introducing the AI agent for every customer decision to one of the busiest corners of the world.